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Bob Whitten Managing Partner, SMA Consulting

Bob Whitten, Speaker from SMA Consulting

With 35+ years of management experience, Bob is a well-known advisor and noted authority in the areas of business and strategic planning, accounting and financial management, management reporting, software selection, organizational development, incentive compensation system development, cost control system Implementation, and production management. 

Previously, Bob served as Executive Vice President and COO of Land Solution, EVP for Cooper Homes, and Chief Operations and Financial Officer of Wayne Homes. Wayne Homes was the first non-land owning builder to be bought by a public home building company. 

Bob also served as Director of Business Management for the National Association of Homebuilders. He’s the author of the best-selling NAHB book “Building Partnerships: How to Work with Trade Contractors.” He’s also a frequent speaker to industry groups and has conducted over 500 workshops and seminars. Bob has been a speaker at the NAHB IBS since 1989 and is consistently one of the highest rated presenters. 

Bob has worked with and helped countless builders during his career. Contact Bob at bwhitten@smaops.com 

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May 13-15, 2025