Having an amazing website will not generate any leads if no one ever sees it. The goal of your digital marketing activities is to help your right-fit prospects find your website and engage with it so they can learn more about your homes. There are a variety of tactics available to get your website in front of people looking for new homes. In this session, we will review the most common digital marketing tactics such as SEO, paid search advertising, geofencing, and social media, to understand how they work, what is involved in implementing them, and how to decide when it makes sense to include them in your marketing efforts.
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