Secrets for Creating a Sales-Generating Website

In the early 2000s, home builders began to discover the benefits of using their website not just as a simple online brochure, but as an active lead generation tool. Now 25 years later, we are at the forefront of a new revolution in the way home builders use their websites to sell. The early adopters of online home sales are already blazing the trail, proving the naysayers wrong. Many buyers have indicated that they are ready and willing to make large, expensive purchases, including a new home, completely online.  But even if you are not yet ready to embrace fully online sales, your website is now your model home and should be generating consistent sales leads.  However, getting your website to perform as promised is not always as straightforward as desired.  In this session, we’ll get into the weeds of how to create and manage the kind of website that will produce an ROI and keep your sales team busy.  We’ll discuss how to setup your new website project for success, the types of features and content that you must have, the process of guiding your site visitor on their buying journey, and more.